However, businesses have only begun using it to communicate with their customers within the past five years.
While push notifications are relatively new in the grand scheme of mobile, SMS, on the other hand, is a well-established technology. The message could contain an offer, a greeting, a notification, or an account notice – all designed to focus the consumer’s attention to the app that they downloaded. Push notifications work by sending a message to the inbox or displaying on the main screen of a consumer’s smartphone, similar to a pop-up ad in a browser. With the advent and continued evolution of applications, push notifications were born to alert users of updates regarding the app, new messages, account issues, and, of course, likes. Each technology possesses its own strengths and it is important to understand what those are when creating a mobile marketing strategy.Īll of those applications that you have downloaded on your smartphone? It is very likely that one of those apps sent a message – not an SMS – that popped up on your phone at some point. Sending a personalized message that offers something of value to consumers is a powerful marketing tool – the ultimate communication cannon.īusinesses are still learning and discovering new ways to use SMS mass texting and push notifications as consumer engagement forces. With many mobile users hardly functioning without peeking at their phones every few minutes, businesses have realized that one of the best ways to reach an engaged consumer is on their mobile device, whether that be through a push notification or an SMS text message.
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